Miia Suvi Tolmunen
Industrial Designer, Master of Science (Econ)040- 593 2066miialle (at) gmail.com
"Curiosity to do things better leads everything I do."
Multi-skilled marketing professional: writer, photographer, project manager and graphic designer. Burning passion for promoting Finnish work and know-how. Dedicated team player - with the ability to take overall responsibility or work independently. Enjoys the challenge of creative problem solving. Technologically proficient, quick learner who will never stop being curious for new.
Great eye and love for all things visual.
Social media content producer - miiasuvi.vaikuttajamedia.fi, www.miiasuvi.com and @Vuodenaiti
February 2020 - present
I am into fashion photography + visual and textual marketing. On my own channels, I mainly blog about Finnish, ethical fashion and more sustainable life choices in general. In all my personal work I promote wellbeing and health first and foremost. All material on all of my social media accounts is produced and photographed by me. I also produce content of by order: e.g. articles, blogs, social media content, advertisements of all sorts for both printed and digital medium.
Digital Marketing at Interface Oy - HubSpot super admin and social media manager
May 2021 - November 2021
I maintained the company's website and made sure all new content was optimized to the max. Using HubSpot, I created automated communication with content subscribers. I crafted an up-to-date brand presence for social media channels, created all content and took photos. I also made materials using Adobe programs: print advertisements, pricing catalogues, price tags, marketing leaflets, product cards and drawings. I designed and edited a fresh-looking newsletter that was sent regularly. All these actions resulted over 2000 % of contact growth in 6 months in HubSpot alone. I was also in charge of paid advertising using Google's tools, Facebook and Instagram.
Senior Consultant at Kaks.io Oy, before Vere Oy - Making sure our customers thrive
May 2017 - May 2021
As visual and content strategist I worked with customer companies to develop their brand, digital presence and look. I also ghost write for their social media channels & plan and executed digital marketing and campaigns using various different platforms and tools. Search engine optimisation was the starting point to all my digital work.
Marketing Manager at Innojok Oy - Brand developer and keeper
January 2014 - May 2017
In charge of how the company presented itself to customers and resellers, I reformed the brand look and feel. In close co-operation with sales I made sure the yearly cycle of marketing is planned and executed taking into consideration the new products and the market situation. I created, monitored and developed company's advertisements both online and in printed media. I authored content on the company's webpages and was in charge of social media updates and PR. I planned and directed photo shoots, product launches and fair presence + created press releases, newsletters and catalogues. Also served as a part of the product development team.
Marketing Specialist at Data-Info Oy
May 2012 - December 2013
I was in charge of all the social media updates made by Data-Info as well as all the marketing material and webpage contents. I make sure everything from the look of corporate headquarters to documentation was in sync with visual guidelines and the brand. This position was held part-time during my studies to become industrial designer.
Interior designer's assistant for Tyylivarkaat program and t.i.l.a. at Moskito Television Oy
May 2011 - May 2012
I participated in filming (both still and television), searching and setting up filming locations, searching for products and planning company events. I was also in charge of the budgets, billing the customers and writing on the program's web pages. These positions were held during my studies to become industrial designer. I started as an apprentice on t.i.l.a. and was asked to be a full-time assistant for Tyylivarkaat. Tyylivarkaat ran for two seasons during which I was Minna Haapakoski's right hand.
Managing HR Consultant, HR Consultant at SAP Finland Oy
September 2004 - March 2012
My team consisted of 5 top SAP consultants in Finland. As leading HCM consultant I bid for projects, distributed work and kept in touch with the regional and other managers and provided advice and implementation services for SAP Human Capital Management tools. In projects my duties included e.g. project management, holding definition workshops, creating SAP specification documents and configuring SAP systems. I was also responsible for planning and being in charge of outsourced developments, even off-shore, and coordinating development and testing.
Lotus Notes Programmer at Descom Oyj
May 2002 - August 2003
I designed, programmed, tested and documented Notes programs.
Project/Research Secretary at University of Jyväskylä - Faculty of Business and Economics
I translated papers from English to Finnish, published scientific texts for online publication platform Metodix.com and planned the illustrations in cooperation with the writer and our graphic designer. I ran the selection process to hire more staff for the project. I helped professor Kyrö to illustrate and publish her research and papers in various media.
Awards and Achievements
Luminor STEK design light fitting competition winner 2014 with Markus Sokolnicki.
Medal of Honor from services as member secretary, Finnish Liveboat Institution, Hki (Helsingin Meripelastajat Ry) in 2009.
Finnish champion 1995 in group show dance.
Positions of Trust
Finnish Liveboat Institution, Helsinki (Helsingin Meripelastajat Ry)
Member secretary for December 2008 - February 2010
Upheld the member registry consisting of thousands of sea-goers.
University of Jyväskylä, Department of Computer Science and Information System
Student member of the faculty council a year from 25.1.2001
The council makes decisions concerning the department - student member is an equal part of the council as the rest of the members.
University of Jyväskylä
Tutor for international exchange students twice during 2000
Tutors help the foreign students to survive in Finland, have a good time and meet other students.
KOAS (Central Finland Student Housing Foundation) tenant representative assembly
Member of the council from autumn 2000 to autumn 2001
One person/KOAS building is selected to the council to communicate the decisions made by KOAS and to participate in decision making.
KOAS (Central Finland Student Housing Foundation), Residents' Association of Ainolankaari
The association organised happenings and parties and made purchases for the student house.
JYDIS (The Jyväskylä Disco and show dance association)
Secretary and member of the board from 1997 to 1999
Jydis organised courses, competitions and happenings for young dancers in central Finland helping them to have a healthy hobby.
Industrial Designer 2010-2015
Industrial design at Metropolia University of Applied Sciences
Product design and manufacturing at Turku University of Applied Sciences
Master of Science, (Econ) 1997-2004
University of Jyväskylä, Faculty of Information Technology. Major: Digital media. Minors: Management & Leadership, Marketing and Communication.
Exchange student at Institut national des Sciences appliqueés de Lyon, France 2003-2004
- Finnish - Native speaker
- English - Fluent
written and spoken
- Swedish - Good written and spoken
- German - Basics
- French - Basics
Contact information upon request.
- Tiina Kilpelänaho, Chief marketing officer at Kaks.io
- Laura Timosaari, Art director at Innojok Oy
- Hanna Sumari, Journalist and media influencer
- Minna Haapakoski, Designer,
owner of Sisustusminna
- Laura Keravuori, Producer at Moskito Television
- Airi Hyvärinen, Executive assistant at DataInfo Oy
- Kari Kangas, Owner and project manager,
- Paula Kyrö, Professor, Helsinki School of Economics
- HubSpot - Certified in Inbound Marketing, Marketing Software, Sales Software, Content Marketing and Email marketing, Digital Advertising
- Google Adwords and Analytics - Certified Google Adwords
- SharpSpring - Marketing campaign management using both webpages and emails
- Webpage creation and maintenance - E.g. WordPress, HubSpot, SharpSpring and Drupal based pages
- Adobe - Fluent
in InDesign, Illustrator and Photoshop
- Premiere Pro CC 2018 - Video creation
- Email marketing software - E.g. MailChimp, Campaign Monitor, HubSpot
- Microsoft Office - Advanced Word, Excel and Power
- Meltwater - Data use and planning social media content
- Rhinoceros 4.0 - Mediocre skills
- SolidWorks - Mediocre
- AutoCAD 2010 - Basics
- SAP HR: Certified
SAP HR Consultant (2007) in OM, PA, Payroll, Time, Reports and Authorizations. Interfaces,
Portal Self Services, Defense
- Lotus Notes: Certified
Fashion and interior arts • Handicrafts of all sorts • Making silver jewelry • Pop culture